Carlton Draught asked us to make something that leveraged their AFL sponsorship. We made Draught Pick. The mobile game that you play while you watch the footy, live on TV. Best of all, you can win free beer. Dennis will tell you about it in the video. Check out the website, or better yet, download the app.

How people watch television has changed enormously over the past few years. We can choose from hundreds of programs, across hundreds of channels. We can view on our phones, our tablets, computers, and on the big, connected TVs. We can record these shows without tapes or CDs, and watch without ads, in our own time. So what hope does live TV have? At Twelevision, we believe plenty. We see live TV going through a massive revolution. What was quite a lonely experience in the past, watching television is now a global, real-time conversation. One of the platforms that has made live, event based TV thrive is Twitter. We saw 1000’s of tweets a...