Foursquaropoly. Yup, Foursquare meets Monopoly. I have virtually stopped using foursquare recently, as the value for me isn’t there on a regular basis. The novelty of beating my friends, or being the mayor of a frozen yoghurt bar with benefits is kind of boring. Specials haven’t...

One of the most promising things I saw at SXSW was the partnership with Foursquare and AMEX. What was great is they were doing something that was not a campaign, or a promotion (as we know it), but they were building a platform. The big idea isn’t exclusive offers for AMEX card holders,...