BMW is fast becoming a brand that owns innovation. It has alot to do with initiatives like BMW i. “BMW i is the beginning of a new world of visionary mobility: With pure, progressive shapes and lightning performance. With innovative applications and intelligent services. With an...
Funding Culture
posted by Tommy
I stumbled across this video on @jakeszy‘s tumblr and was inspired and reminded about how there are people out there with passion and intent, just waiting for a few dollars and resources to make their idea real. If this is what these guys can achieve with barely any money, imagine what...
Brands vs Stories
posted by Tommy
Thursday it is. Idea number 4 from SxSW. Brands vs Stories. We need to balance the selling vs storytelling. It’s all about creating something that leaves me feeling like I want more. More importantly, its about leaving the people we want to engage wanting more. There are buckets of...
The best BMW ad ever
posted by Tommy
Storytelling is the what makes a memorable ad. What makes a truly moving ad is a real story, where the brand enables the story to play out. YouTube user 42bill, recently posted a short clip documenting the history, and rebirth of his father’s beloved 1958 BMW R50 motorcycle. When his...