To declare NAB was breaking up with the other big four banks, was a big and exciting idea. To execute it well, we needed to do it quick and loudly for maximum effect. On Friday 11th of February, people were puzzled to see @NAB tweet As you can see this was retweeted, and created some speculation @NAB were mocking @Westpac, as one of their staff had recently tweeted personal tweets from the @Westpac Twitter account. The sentiment was generally pretty positive, thanks to posts like the one in Mumbrella - How @nab created a Twitter sensation and punked Westpac So when it came to Valentine’s Day, we had an orchestra of stunts, a heaps...