Snickers Sessions
Snickers asked us to run with “You’re not you when you’re hungry”.
Creatives Ant Phillips and Rich Williams found a opportunity to apply it to music.
We challenged Electro act Miami Horror and hip hop artist Phrase to cover a song from a completely different genre, and thereby be seen in a completely different light.
We gave a shortlist of tracks to each of the artists, and then handed it over to the fans to decide what they covered. Each vote when to Heaps Decent, which is a charity that encourages the musical talents of underprivileged youths.
We told the entire story from interviews with the bands, them riffing in the studio, live performances of the tracks, and of course the tracks available for download for free.
Check it out here.
An interview with Phrase
Miami Horror’s cover of Under the Milky Way
The original US Snickers creative.