Legends of the Dry
Carlton Dry propositioned Australians to tell them their best story.
If your story was the best of the bunch, we would turn it into a movie, and Steven Seagal would play you.
We launched with these ads.
Here is the trailer.
It came to the notion that fans love 3 things
1. Access to exclusive stuff
2. Stuff about themselves
3. Unexpected stuff
This campaign gave the fans the opportunity to get all 3.
In the end we had hundred’s of entries, but this one took it out.
Ladies & Gentlemen, Steven Seagal in his first Australian film. Sheep Impact.
We have just launched it, so I will update it with the results in coming weeks.