Lance’s mountain, Nike’s bump.
When a brand finds the right ambassador, it can own that person’s outlook on life, their highlight reel, and tragedies. So when Nike engage us with Lance, we are all reminded of how lucky we are to have our health, and the peace of mind if we ever did cross paths with cancer, we can live strong. Then, when we have that rumble in our bellies, from a beautiful spot like this, reveal, the swoosh. It makes super star endorsements worth much more than millions they get.