Coined by the NHL’s Colin Campbell, Suspension Culture is the term used to describe how Hockey Fans connect and speculate with other Hockey Fans while the jury is out on a report of a player. We’re all part of the Suspension Culture in the NHL. Something happens on the ice. We run to...
Read the signs
posted by Tommy
I was talking with a friend last night and he was telling me about a flight he had. He was telling me about a sign that was next to the curtain that separates economy and business class. It read He told me he spent most of the flight wondering if the back of the plane was in flames,...
Funding Culture
posted by Tommy
I stumbled across this video on @jakeszy‘s tumblr and was inspired and reminded about how there are people out there with passion and intent, just waiting for a few dollars and resources to make their idea real. If this is what these guys can achieve with barely any money, imagine what...
SMS, meet the Web
posted by Tommy
I’ve had a few horrific phone bills post holidays abroad, so i have learnt to compromise my connectivity. My saving strategy is as follows. - Kill Data Roaming - Limit using 3G to dropping a pin on the map - Tap into WiFi in the hotel room or coffee shop The best way for me reach people...
5 SxSW ideas Video
posted by Tommy
Posted these a couple of months ago, but here the video version. Hope you...
Terrified of Twitter
posted by Tommy
Sure, Twitter is an intimidating place. I can see how over 106,000,000 opinionated and outspoken people, hanging on every 1 of your 140 characters could be quite scary. I don’t blame you for not being on it. But there is one response which is an entirely ignorant reason for not being on...
Social Good
posted by Tommy
Day 5. TGIF. We all want to make something which impacts people in a good way. Everyone wins when you help people that need help. So why don’t we include a component of giving to people who need in everything we make? The classic example of a business build on doing something good is...
Brands vs Stories
posted by Tommy
Thursday it is. Idea number 4 from SxSW. Brands vs Stories. We need to balance the selling vs storytelling. It’s all about creating something that leaves me feeling like I want more. More importantly, its about leaving the people we want to engage wanting more. There are buckets of...
The Game Layer
posted by Tommy
OK. Being Wednesday means we are up the 3rd of 5 ideas from SXSW. This was a talk by Seth Priebatsch of Scvngr. It is pretty easy to be overwhelmed by his concept, but ultimately it is amazingly simple. To give it context, Seth spoke about the 1990′s being all about Search. AltaVista....
Think like a softwar...
posted by Tommy
Idea number 2 from SxSW is based on the panel of the talk ‘Do Agencies need to start thinking like Software Companies?’ My answer is yes. Agencies definitely need to start thinking like software companies. The traditional model (or old model), is similar to how Hollywood launch a...
The Thankyou Economy
posted by Tommy
This week I will be doing a post each day on my top 5 SxSW talks / ideas / trends. Todays is all about the Thankyou Economy – a concept that is a book and was a talk from Gary Vaynerchuk. The talk resonated with me more than any other at SxSW. It was one I will never forget, and one I...