The competition leverages NAB’s sponsorship of the AFL and aims to uncover the next “big thing” in commentary. To enter, entrants need to submit a video of themselves commenting one of eight magic AFL moments. Winners will be selected each week by community vote, and a judging panel will select the first official NAB Commentator. This lucky “grand prize” recipient will win the opportunity to call a quarter of footy live on air with 1116 SEN, as well as two tickets to the 2011 Toyota AFL Grand Final. This program is designed to not only engage and amplify NAB affiliation with the AFL but also drive growth of the NAB...

Snickers asked us to run with “You’re not you when you’re hungry”. Creatives Ant Phillips and Rich Williams found a opportunity to apply it to music. We challenged Electro act Miami Horror and hip hop artist Phrase to cover a song from a completely different genre, and thereby be seen in a completely different light. We gave a shortlist of tracks to each of the artists, and then handed it over to the fans to decide what they covered. Each vote when to Heaps Decent, which is a charity that encourages the musical talents of underprivileged youths. We told the entire story from interviews with the bands, them riffing in the studio, live...

How people watch television has changed enormously over the past few years. We can choose from hundreds of programs, across hundreds of channels. We can view on our phones, our tablets, computers, and on the big, connected TVs. We can record these shows without tapes or CDs, and watch without ads, in our own time. So what hope does live TV have? At Twelevision, we believe plenty. We see live TV going through a massive revolution. What was quite a lonely experience in the past, watching television is now a global, real-time conversation. One of the platforms that has made live, event based TV thrive is Twitter. We saw 1000’s of tweets a...

Carlton Dry propositioned Australians to tell them their best story. If your story was the best of the bunch, we would turn it into a movie, and Steven Seagal would play you. We launched with these ads. Here is the trailer. It came to the notion that fans love 3 things 1. Access to exclusive stuff 2. Stuff about themselves 3. Unexpected stuff This campaign gave the fans the opportunity to get all 3. In the end we had hundred’s of entries, but this one took it out. Ladies & Gentlemen, Steven Seagal in his first Australian film. Sheep Impact. We have just launched it, so I will update it with the results in coming...

Around 3 years ago I started talking pictures from the perspective of my shoes. Since, I have gathered photos from Europe, America and Australia. I’m not sure where it’s going, but think it is interesting enough to keep alive. What do you think? I would love some more photos from your feet, so please send some in. The weirder, the better. Check out shot from shoes and follow @shotfromshoes to get weekly...

To declare NAB was breaking up with the other big four banks, was a big and exciting idea. To execute it well, we needed to do it quick and loudly for maximum effect. On Friday 11th of February, people were puzzled to see @NAB tweet As you can see this was retweeted, and created some speculation @NAB were mocking @Westpac, as one of their staff had recently tweeted personal tweets from the @Westpac Twitter account. The sentiment was generally pretty positive, thanks to posts like the one in Mumbrella - How @nab created a Twitter sensation and punked Westpac So when it came to Valentine’s Day, we had an orchestra of stunts, a heaps...

Yellow Pages needed to prove to businesses their directory was the place to be found. The idea was to set up a Pizza Restaurant that was hidden from the street, and the only way you could find it was though searching for it in the Yellow Pages. If you find it, we give you free pizza. At no stage while the restaurant was open for 2 weeks did we even hint that this was a campaign for Yellow. The whole time we tracked how people found the restaurant, and from 8245 people that found the restaurant, 6075 found them through Yellow Pages. Here is the case study video. After 2 weeks of the restaurant running at full tilt, we shut the doors, and...